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Each of our diamonds and jewelers expert have extensive training and education. As a diamond company, our team believes it is essential to know the inputs and outputs of the industry and what makes diamonds so valuable.


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from USA Diamonds Expert

How to Buy a Diamond

Diamonds are not only rare but very unique, so it’s no surprise that not all diamonds are created equal. This can overwhelm a diamond purchase, especially for the first time. “It’s scary buying diamonds. It is easy to find beautiful diamonds and it’s harder to find one that suits your

4Cs of Diamonds

4C’s of Diamonds

Knowing how to buy a diamond usually starts at 4C’s. Finding a diamond and checking its certification or appraisal report is certainly necessary. However, if you don’t know what you’re looking at, certificates and appraisal reports won’t help. Next Steps: 3 of 9 

Diamond Carat Sizes

Diamond Carat Sizes

If you want to buy diamonds with confidence, know the facts about carat weight. Many potential diamond buyers equate price with carat weight. This is a common misconception. There are many factors involved in the value and price of diamonds. For example, suppose you have two diamonds with the same

Diamond Color Grading

Diamond Color Grading

When understanding how to buy diamonds, it is important to keep certain tastes and budgets in mind. The color of the diamond is often considered the most subjective assessment, and what you find acceptable is first and foremost a matter of taste. However, the different color shades of diamonds can

Diamond Clarity Scale

Diamond Clarity Scale

Diamond clarity is all about the transparency of diamond. The purity of the diamond is evaluated by analyzing the impurities, defects or their absence. The less impurities and defects, the better the quality and the higher the value. Knowing how to buy a clear diamond that matches your taste is

Diamond Cut Quality

Diamond Cut Quality

A diamond cut is essential to knowing how to buy a diamond. The cut of a diamond is the art of its beauty. It is what makes every angle and facet dazzle when interacting with light. A wellpolished and symmetrical diamond will ensure it uses the light in the most

Understanding Diamond Shape

Understanding Diamond Shape

Knowing the shape is also important when shopping for diamonds with confidence. It is certainly a matter of taste. However, some shapes can provide more focus and light than others. The most common form of diamond is a luminous circle. According to the GIA, “75% of all diamonds sold are

Buying a Certified Diamond

Buying a Certified Diamond

One of the most important factors in learning how to buy diamonds is certification. Certified diamonds indicate that the Gemological Institute has evaluated it. The process itself is actually very scientific and is done in the laboratory by people who have a career based on the study of gems. They

Diamond Advice & Tips from the Professionals

Diamond Advice & Tips from the Professionals

Seeking professional help is certainly not a shame in learning how to buy diamonds. There are many factors involved in purchasing the perfect diamond. And professional jewelers can explain these factors in more detail. It can be helpful to get a second opinion when buying the 4Cs, such as advice



ENGAGEMENT RING GUIDE

ENGAGEMENT RING GUIDE

Step 1: Find Her Style What’s your partner’s style? Is she flashy? Does she prefer simple things or have a vintage flair? Take a look at her current jewelry, check out her Pinterest or Instagram account or ask a friend or family member who won’t spill the beans. Pay special

Mens Band Buying Guide

Mens Band Buying Guide

Step 1: Finding His Style Having a strong understanding of his style is key to finding the perfect wedding ring for him. Is he flashy or does he prefer the simpler things in life? Does he dabble in dapper or does he have that scallywag swagger? What are his favorite

DIAMOND EDUCATION

DIAMOND EDUCATION

USA Diamonds DIAMOND EDUCATION Diamond education is the understanding of the 4 C’s of diamonds (color, cut, carat, clarity) and the factors that impact diamond quality and price. Diamond Shape The shape of a diamond is one of the final features. From the shiny round to the princess’scup, we will help you
GIA Certified Diamonds

GIA Certified Diamonds

What is GIA? The GIA (Gemological Institute of America) is a non-profit organization that develops and implements standards for evaluating the quality of diamonds and is rightfully considered the most reputable gemological laboratory in the world. GIA laboratories are located in key cities for the diamond industry: New York (USA),

DIAMOND SIZE CHART

DIAMOND SIZE CHART

Want to know the actual size of a 1 carat diamond on a hand? Use our diamond size chart to understand the millimeter (mm) size of each diamond shape. Round Diamond Sizes Round MM Size Round Carat Weight 0.8 mm. 0.0025 ct. 1 mm. 0.005 ct. 1.1 mm. 0.0067 ct.

Jewelry Guides

JEWELRY GUIDES

Jewelry Guides Learn about the many different styles of jewelry with our complete jewelry buying guide broken down by category. Engagement Ring Guide As a couple’s first and biggest purchase, buying an engagement ring takes research and planning. Browse our comprehensive guide to engagement rings to discover the details and
Metal Education

Metal Education

Learn about some of the most popular types of metals that are commonly worn in everyday jewelry. Explore the array of alternative metals that can be featured in a ring; adding a different and attractive appearance.


Custom Ring

Have your own vision? One of our experts can help you create a custom piece.. Contact now.

Designer Collection

Go above and beyond with your ring. Ask an expert about our designer collection.


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